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Strategic branding all the way: stripped-down, spirit unleashed, every word aligned.
Strategic branding all the way: stripped-down, spirit unleashed, every word aligned.
We live in the era of earplugs.
People are drowning in ads, products and services.
Perfect visuals are everywhere.
Fake urgency won’t cut it anymore (sorry not sorry, direct response advocates).
So, how do you stand out?
By calling in your people.
Not just based on the benefits and pains and demographics etc...
People who vibe with you, who'd enjoy a lunch, an adventure, and a silent tea moment with you.
That’s where I come in.
I help you strip down the brand to its core:
its voice, its vibe—the part that makes people *feel* something.
Good branding isn't a coincidence.
It's deep inquiry, sensitivity *and* strategic thinking.
Because if someone dressed like you but spoke like a stranger, your friends wouldn’t buy it.
Same with brands.
It’s not how you look. It’s the energy you give off in every interaction.
That’s what I do:
I make sure that every moment your brand interacts with people, feels like the energy they like and vibe with.
Technically I'm a copywriter, but what I really do… is stripped-down, strategic brand expression—with creative weight.
With over 7 years of experience in the advertising industry—first on screen, acting in global campaigns, then behind it, shaping branded content on the production and creative side—I bring a layered, 360° perspective to creative brand strategy and messaging.
Today I work at the intersection of brand messaging, creative direction, and strategy.
Think of me when the words aren’t landing, maybe they sell the short-term, but the community isn’t growing.
Maybe the brand identity is there… only every now and then.
Or maybe it’s time to break free from the direct response hijack.
Who do I work with?
Founders, creative studios, and growing brands that want to have a stronger voice, the kind that is able to magnetize the right people and build loyalty.
If you’re down for turning heads by leveraging authenticity, creativity and—yes, also—consumer psychology, I'm your gal.
"We worked with Leya across multiple projects, and she delivered every time. We highly value her ability to nail brand voice, her creative input that cuts through the noise, and a rare quality among creatives — delivering ahead of deadlines. Her standout strength is the sensitivity to grasp tone and shape it into a strategic, conversion-focused structure. We also value how openly and skillfully she incorporates feedback to elevate her work. Leya is a sharp, reliable partner when you want messaging that builds brands." ~ Filip, @Donna Pro
"Leya was a pleasure to work with, and I was delighted with her approach to the landing page. Was creative and conversational. I look forward to working with her again. Would recommended." ~ Justin, Founder of TP
"Leya has the ability to capture the essence in words that feel authentic. She takes the time to explore what that essence is together and keeps digging untill its found and in writing. She creates impact with words that make you feel something without the salesy feeling. On top of that she is also an amazing person that made working together extra great!" ~ Anne, Entrepreneur coach
"Working with Leya has been an absolute pleasure. She supported us with creative strategy and copywriting for both short-form video ads and static visuals. Leya has a sharp instinct for storytelling and an exceptional feel for language. She’s highly creative, fast, and collaborative—a true asset to any team. If you’re looking for someone with a strong creative mindset and excellent copywriting skills, we’d recommend Leya without hesitation." ~ Marko, Rollout Creative Agency
"We collaborated with Leya on a complete revamp of our client's lingerie online store, where her task was to craft a new communication tone and write fresh, audience-tailored content for the entire website. Within just a few days, she came back with exceptionally thoughtful, creative, and personalized copy that captured the essence of our brand and the voice of our target audience. It quickly became clear that she had done thorough research and truly understood who we were speaking to and how. Working with her was fast, efficient, and beyond expectations." ~ Jernej, Co-founder of Bighead
"Working with Leya was such an interesting experience because she’s truly different, sharp, though her insights take time to fully land. Her out-of-the-box ideas stuck with me over time and inspired me to make real changes. For example, when she advised that ‘there’s too much of everything,’ we ended up clearing things out (I even sold all the sculuptures in the spa!). What I appreciate most is her honesty. And let’s not even get started on her copywriting — it’s outstanding; she truly has a gift." ~ Martina, Founder of Wellness Sanai
The core of your brand, shaped into words that land. We define what you stand for, how to say it, and how to stick with it.
We define the way your brand speaks—so it feels like you, everywhere you show up .
Got a product, a course, service to sell? I craft strategic funnels with a creative twist. Drive conversion, build communities and love the way your brand shows up.
This service is only available if the brand has clarity on all the above. Otherwise, we start with that.
Yes, we can do that too. I offer consulting on your current communication strategy to help your brand's spirit roam free.
From social media presence, to websites, email, ads, flyers, your podcast bio, videos... Wherever your brand feels most comfortable, this is where I meet it.