Technically I'm a copywriter, but what I really do… is stripped-down, strategic brand expression—with creative weight.
With over 7 years of experience in the advertising industry—first on screen, acting in global campaigns, then behind it, shaping branded content on the production and creative side—I bring a layered, 360° perspective to creative brand strategy and messaging.
Today I work at the intersection of brand messaging, creative direction, and strategy.
Think of me when the words aren’t landing, maybe they sell the short-term, but the community isn’t growing.
Maybe the brand identity is there… only every now and then.
Or maybe it’s time to break free from the direct response hijack.
Who do I work with?
Founders, creative studios, and growing brands that want to have a stronger voice, the kind that is able to magnetize the right people and build loyalty.
If you’re down for turning heads by leveraging authenticity, creativity and—yes, also—consumer psychology, I'm your gal.